Like anything else, the internet only works if you work it!

If you eat McDonald’s all day, don’t exercise, and get 4 hours of sleep each night…can you expect to be healthy?

Well, if you don’t put any effort into your online presence, you can’t expect any results online either!

All Businesses Now Need To Be Internet Businesses

Is yours?

The way business is performed is constantly changing.  The businesses that adapt and stay ahead of the curve are reaping the rewards.  The bottom line is, if your business isn’t showing up in Google’s search results, people actively searching for your product or service cannot even consider buying from you because they don’t know you exist!

Think about how you go about finding a product, service, or even just information you are looking for?  Do you pull out the Yellow Pages?  Do you hop in your car and start driving and searching?  Do you reference your encyclopedia?

Be honest…No!  This is not how you go about this.  You search Google!  If you are on your computer, laptop, or tablet, you more than likely search Google on one of those devices and if you are on the go, you just pull out your phone and search away.

People interested in what your business offers are searching Google.  If your business is not on the first page of the search results, there is slim to no chance they will buy from you.  That is just the way it is now.  You can either get in the game or let the new guys that get it put you out of business.

Elements of Google’s Search Results

Intro to Google Search

First thing to know is Google’s search results are commonly referred to as Search Engine Result Pages, or SERPs.  There are free and paid ways to get your business into the SERPs.  Google’s goal is to provide the person searching with the best possible match for their specific search query.

Here is a breakdown of different sections in the SERPs: 

Mobile 1st has been the movement for years now.  Many Americans no longer have computers or even laptops…they are surfing the internet using their mobile devices exclusivily .

As seen in the graphic above, the only way to position your business above the Local Pack in the SERPs is to pay Google for ads.  We know ongoing monthly advertising fees add up quickly and cut into your bottom line.  The GMB Doc Google My Business Optimization Service is the #1 way to get your business into the Local Pack quickly and to stay.  And, the best part is, it is a nominal 1-time fee to get all of this exposure on the world’s largest and most used search engine for years to come.

Even more powerful than you may think…Did you know when you have a fully optimized Google My Business listing potential new customers can contact you by phone call or text, right from the search results?  It’s true.  And with 1-click at that!  They can also click for directions or click to land on the contact page of your website to view all available contact methods.

Along with getting these key ‘call to action,’ or CTA, items into the search results themselves, and on Google Maps, all of these potential customers can also view your normal business hours and special holidays hours, your business description, see if you are woman or veteran led, view your products, services, or menu, read your business’ Google reviews, ask a question, view previously asked questions and answers, and browse photos and even videos!

We want to make sure your business is shown in the Local Pack whenever possible!  Sign up to get started today.